Many of our clients come to us with the same question – what’s the difference between an individual Profile and a Business Page on Facebook? Understanding the difference between your two, and which kind of content to talk about on each one, is crucial to keeping relevant as a business owner on cultural mass media. Important: You must have a personal Facebook profile to produce and manage a Facebook Business Page, but they function very differently. Your Personal Profile is intended to maintain with relatives and buddies on a daily basis. This is the spot to share personal photos and status updates with people who are near to you.
You can also use your personal account to directly message friends or comment on the activity they share on their personal page. On the other hand, your Facebook Business Page is focused on your brand and the services you offer as a specialist in your field. You should request past and clients to like your Business Page. It’s the right spot to collect reviews, share essential details about your business and post about industry-relevant topics. Pro-tip: It’s okay to invite friends and family to like your Business Page.
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Remember to keep private conversations on your individual Facebook page. It’s not uncommon to see business owners misusing their Business Page for personal updates and vice versa. Knowing this, we’ve put together a list of do’s and don’ts that will keep your Facebook practices in check. Did you post something on your Business Page that your network of friends will find useful?
Share that post from your Business Page to your personal timeline to market your business in a helpful way. Select “Share” at the bottom of the post, then at the top of the resulting home window select “Share by yourself timeline” instead of “Share on a full page you manage”. If you’re sharing all you post on your Business Page to your individual timeline, what’s the point of experiencing two different webpages? This is especially annoying to friends who use Facebook as a strictly social platform.
It’s good to remind friends and family and acquaintances of what you do every once in awhile by posting certain posts, but like in true to life just, you don’t want to aggressively over-promote your business to your sociable group. Bonus Content: Feeling lost about social media efforts? Download our free Social Media Field Guide to learn what you should and shouldn’t concentrate on.
Posts interesting your audience about your neighborhood market or industry developments by requesting their opinions or feedback are excellent. These increases audience engagement with your posts (making them may actually even more folks) and also keeps you in touch with your community. As an extra bonus, it also demonstrates your brands and reliability you as a trusted way to obtain information. You are absolutely eligible for discuss your views in a social context but posting them to your Business Page can alienate potential clients who are looking for your professional expertise. Your words could be misinterpreted by individuals who haven’t even caused you yet, so it’s far better to avoid posting anything questionable on your Business Profile Page.